Photography campaign to help Genesis introduce the immersive “Valet Test Drive” program in the UAE market.
PHOTOGRAPHY
ART DIRECTION
DIGITAL RETOUCHING
This program allows potential customers to experience the Genesis brand and its exceptional offerings at their convenience, extending the luxury experience beyond traditional showrooms.
To bring their vision to life, they partnered with us to manage the production and create a series of captivating visuals that would be utilized for their website and a compelling social media campaign.
"Working with MUGG Studio on our 'Valet Test Drive' campaign has been exceptional. Their attention to detail and innovative visual storytelling has truly elevated our brand. The photographer’s artistry captured Genesis’s luxury, significantly contributing to the campaign's success."
– George M
Creative Director
The Process
Collaboration was key to the creative process. We began by closely aligning with Genesis’ visionary creative director to understand their objectives and develop a detailed shot list that would effectively convey the essence of the “Valet Test Drive” program.
With the shot list in hand, we proceeded to craft mood boards and sketches, meticulously defining the visual direction and aesthetic requirements for each shot. This allowed us to establish a cohesive and compelling narrative that would resonate with Genesis’ target audience.
Pre Production
Location scouting became a pivotal part of the process as we sought out settings that exuded luxury and provided a seamless backdrop for the Genesis G90. We meticulously selected models whose elegance and sophistication perfectly embodied the brand’s identity, while our talented stylist curated outfits that reflected the desired aesthetic. Through efficient workflow management, we orchestrated a seamless production process that ensured all aspects were carefully planned and executed with utmost professionalism.
Production Day
We arrived on set early, setting up to capture the images as planned on our shotlist. Meanwhile, the models were getting ready with the stylist for our first scene. Shooting in two different locations, we diligently followed the plan and timeline for each shot, ensuring we arrived at the second location precisely when the sun’s direction aligned with our needs. Both the client and our team were delighted with the seamless and smooth experience throughout the shoot.
The Outcome
Our collaboration resulted in a visually stunning collection of images that effortlessly evoke the essence of Genesis G90’s “Valet Test Drive” program. These visuals harmoniously showcase the luxury of the G90 against serene home and bustling business settings. They convey that the Genesis experience seamlessly integrates into personal and professional realms.
Each photograph celebrates sophistication and convenience, meticulously crafted to resonate with the local audience. With attention to detail and artistic precision evident in every frame. The visuals invite viewers into a world where luxury seamlessly blends with everyday life, inspiring aspirations and setting the stage for unforgettable journeys.
The Impact
The impact of our collaboration with Genesis was profound. The visuals we created played a pivotal role in establishing a strong connection with the target audience. By producing locally relevant content that reflected the distinctive style and culture of the UAE market, we enabled Genesis to resonate with potential customers on a deeper level.
