Education For Life – Canon
Education for Life
Digital Design, Branding, Experiential
Showcased Canon’s latest innovations for printing and digital solutions for the education sector (augmented reality, omni-channel exam management, exam automation system, streamlining time intensive admin grading and analysis, archiving, HR services, etc.).
The event was targeted to schools, where it was conceptualized and implemented from the customer journey perspective of different segments, such as parents, teachers, students, and school administrators. It included the deployment of a mock-up immersive experience that takes the customers through different phases and interactions from school admission to graduation and everything in between. The school had its own brand. Every detail was accounted for including a customized logo for the event, invitations, booth design, leaflets, student books, yearbook, envelopes, printer customization, and digital solution automation.
The main objective of the event, which had its own theme, was to educate potential Canon clients on the art of the possible. Customers were not only able to understand the benefits of Canon’s solutions, but experience it. The event had seen massive success in the UAE, which was then rolled out in seven other countries in the Middle East, and applied for other sectors, such as healthcare. Education for Life was a catalyst for a wider initiative by Canon, Education for Life+ program.
UAE, JORDAN, OMAN, KUWAIT, BAHRAIN, IRAN, QATAR, LEBANON
The School Concept
The school had its own brand. Every detail was accounted for including a full brand creation, invitations, designs, leaflets, student books, yearbook, envelopes, printer customization, and digital solution automation.
