The launch of the Angelo Estera Spring/Summer 2016 collection featured luxurious bridal couture, blending intricate detailing with exquisite fabrications. The campaign was a collaborative effort that involved careful planning, expert execution, and creative post-production, resulting in a successful release across print and digital media channels.
MAKING-OF. THE DETAILS OF PRODUCTION.
VISUAL DESIGN
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
CONTENT PRODUCTION
Putting together something as fabulous as this requires a classic collaboration of professionals who are experts in their individual fields. In every image that is loved and admired, people usually see just the image. What they don’t see is the hard work and the amount of passion and love that goes into making that image such a success.
We are excited to show you what went on behind the scenes of this photoshoot. We assure you that you will appreciate the images even more once you see the amount of effort we put into this project.
MOODBOARDS & INSPIRATIONS
PRE-PRODUTION
The initial step involved forming a solid idea, evaluating its feasibility, and planning every detail to ensure the concept could be executed flawlessly. Mood boards were crucial for planning and communicating ideas, ensuring that Angelo Estera’s vision aligned with the campaign’s creative direction. Close collaboration with Angelo Estera was essential to seamlessly integrate the designer’s vision with the campaign's creative direction. Key elements such as finding the right architect for the backdrop, selecting models, and arranging for makeup and hair styling were meticulously planned and executed.
BRINGING THE VISION
TO LIFE
PRODUCTION DAY
We decorated the overall backdrop in a naturalistic manner. This was done the day before the shoot when the whole crew burned the midnight oil to ensure a comforting completion. On the day of the shoot, the focus was on bringing all the pre-production elements together harmoniously.
Lighting up the set was quite a challenge. It’s an outdoor style shoot, shot in the closed atmosphere of a studio, so this meant trying to reconstruct the lighting as naturally as possible. We used Profoto heads and large Softbox modifiers to achieve the desired effect, ensuring the models stood out against the backdrop.
REFINING THE FINAL IMAGES
POST PRODUTION
Careful selection of images was crucial to ensure the best shots were chosen. Extensive tweaks and coloring were done to enhance the images, maintaining the balance between naturalism and the desired artistic effect. Unwanted elements were cropped out, and final adjustments were made to ensure each image was perfect.
The behind-the-scenes video further illustrated the hard work and dedication involved, adding depth to the final images and enhancing the appreciation of the collection. This campaign not only captured the beauty of Angelo Estera’s designs but also set a new standard for bridal couture photography.
THE IMPACT
The Angelo Estera Spring/Summer 2016 campaign was a resounding success, showcasing the collection's elegance and sophistication. The collaboration of a passionate and dedicated team resulted in a visually stunning presentation that highlighted the intricate details and luxurious fabrications of the bridal dresses. The campaign was widely published across various media channels, both in print and digital formats, enhancing its reach and impact.
PRINT AND DIGITAL PUBLICATIONS
The results exceeded expectations, becoming a prominent topic in major media channels and featured in articles across both print and digital platforms, as well as widely shared on social media.
ANGELO ESTERA COUTURE
SPRING / SUMMER 2016
The dedication and hard work of a passionate team of individuals is what makes these shoots, magical, vibrant and full of magic.