Role: Art Direction, Branding, Photography

We were tasked with creating a new brand identity and positioning for the Angelo Estera brand.

The Angelo Estera signature brand believes in preserving the rich heritage of creating luxurious wedding dresses with emphasis on couture details and fabrications.

Rebranding and at the same time lunching the Spring-Summer collection 2016.

We used this opportunity to create a visually exciting look to drive attention to the brand and highlight the new identity.

The identity design, simple yet elegant to reflect the luxury of the brand trying to convey.

• Developed the brand concept and launched the new premium look.
• Logo and all communication assets, website and social media.
• Campaign photoshoot and video
• Store branding
• Dubai Bride Show Dubai 2016 (instead of building a normal stand like the rest, we used the garden from the shoot and built it again at the exhibition)

Results were beyond expected and became the talk on main media channels and articles in print and digital and shared on social media.